1974 (50 Years of the Cologne Trade Fair)

The Fair celebrates its 50th anniversary in the company of the German President, Walter Scheel. Previously, Cologne has experienced a consistent change from the multi-sector fair to the specialized international trade fair with a global catchment: the leading fair. Having obtained the cabinet's approval, the Land of North-Rhine Westphalia acquires a 25% shareholding in the Messe- und Ausstellungsgesellschaft.